Our client, Greenskeeper Lawn Care, was in need of search engine optimization services. We spoke with the owner, Joseph Konkol, and he expressed concerns over his business visibility on the internet. He noticed that for local keyword phrases, his website was not showing. He wanted help improving rankings on Google to attract customers across Fairfield County.
Case study - Local Lawn Care company
In a short period of time we helped Greenskeeper Lawn Care, Inc increase their visibility on Google. Our strategy involved search engine optimization and web design.
Consultation and Analysis
From our consultation we learned that Joe had solely been using paid advertising. He wanted to shift his focus more on the organic search engine results. At first glance, we could see that their competitors were outranking them across the “lawn care” and “lawn maintenance” keyword phrases.
Our overall solution was to provide them with website design and search engine optimization. The reason behind this is because SEO focuses on improving organic rankings. Paid advertising does not improve organic rankings at all.
Implementation of Strategy
We began the process with selecting local keywords for this market. We then ran a full SEO audit for their website greenskeeperlawncare.com. At first glance we noticed many areas on the old site needed improvement. We consulted with Joe about restructuring his company website. He agreed, and we completed that full re-design in about 1 week. See the before and after screenshots below.
Results from Strategy
Greenskeeper Lawn Care initially began with very low keyword rankings. For some areas we couldn’t locate the website listing. In about 4 months, we obtained page 1 rankings for over 30 local keyword phrases! As a result of our efforts, Greenskeeper now experiences greater exposure across the search engines, more weekly phone calls, local leads, and improved website traffic!
Altogether, our strategy has worked very well for Greenskeeper Lawn Care. We continue to provide them with SEO services so they stay ahead of competitors across Google, Yahoo, and Bing.
If you want results for your business contact us right now!