Case study - Lawn Care company in connecticut
In a short period of time we helped our client, Greenskeeper Lawn Care, increase their online exposure. Our strategy involved website re-design and search engine optimization.
In early 2017, a friend of ours referred an organic lawn care company. The client is Greenskeeper Lawn Care, Inc. and they are located in Bridgeport, CT. We spoke with the owner, Joe Konkol, and he expressed concerns over his website visibility across multiple locations on the internet. His goal was to improve rankings in the organic Google search listings in order to attract more local customers from surrounding locations.
Joe had been using paid advertising through another company, and wanted to focus more on his organic search engine results. At first glance, we could see that their competitors were outranking them across many of the “lawn care” and “tick control” keywords for selected towns and cities.
We consulted further with Joe, took a few brochures, and spent more time learning about his business. The reason we did this was to help our overall keyword research efforts. Our initial goal was to select the strongest keywords related to Greenskeeper Lawn Care’s services.
Our overall solution was to provide them with ongoing search engine optimization (SEO) services. The reason is because SEO focuses on improving organic rankings for select keyword phrases. Pay-per-click (PPC), or paid advertising, does not improve organic rankings at all.
We set up a list of keywords using our simple formula:
Keyphrase + Town / City + State = “Target SEO Keyword”
We also researched more keywords on Google, then ran a website audit for their website, greenskeeperlawncare.com, to ensure it was fully optimized. In order to get the best traffic conversions, we consulted with Joe about restructuring his company website. We completed that full process within a week. Please see the screenshots below.
As soon as the website was fully complete, we began our link outreach process. The purpose of link outreach is to gain strong links from other websites, to improve the authority of greenskeeperlawncare.com. This is also referred to as content marketing.
To do this, we generated helpful optimized content related to organic lawn Care, offered it to website owners and bloggers for free, and asked them to post directly on their website with a link directly to key pages on greenskeeperlawncare.com.
Greenskeeper Lawn Care initially began with very low rankings. For some areas we couldn’t locate the website listing at all. In about 4 months, we managed to obtain page 1 rankings on Google for over 30 local keywords! The company is experiencing greater exposure across the internet and Joe is very happy with the results. Today we provide ongoing SEO and content marketing.
Altogether, Greenskeeper Lawn Care is an example of a local company providing strong services to the public. U Visibility is proud to currently be their preferred internet marketing company, and we are still working hard to help them outrank their local competitors online.
** If you contact Joe Konkol, be sure to mention this case study!