For a lot of small businesses, every little thing counts. Saving a little bit of money here or there can go a long way. Social media marketing is a great, inexpensive tool that can have a massive impact on your small business! Businesses—both big and small— need to have a social media presence if they want to grow their brand and connect with customers.
Here are 5 of the top reasons you should invest your time and energy into social media marketing for your small business.
1. Social Media Marketing Allows You to Create and Build Your Brand
Social media is a great way to connect with your customers both professionally and on a more personal level. You can use social media profiles to display the business side of things along with the personality behind the business. This is an effective strategy for a small business owner, particularly if you’re running the social media pages yourself. Injecting some of your own personality into the social media profile can help customers feel more connected to you and make them more inclined to invest in your products or services.
Of course, it takes more than just a great personality and good branding. You should also use social media to showcase the products and services your company has to offer. This can help to engage your potential customers and urge them to get involved in your business.
2. Social Media Helps You Connect
Because of its accessibility and convenience, social media offers a way for you to constantly and easily connect with your customers. Through comments, tweets, or private messages, you can get a better idea of the overall customer response to products. Social media gives you the opportunity to answer any questions customers might have and address any concerns. You can interact one-on-one with customers and communicate with them directly. You can also do all of this quickly, which will improve customer satisfaction. They will be more likely to return to you for additional services—or recommend you to others!
In fact, according to The Real Yellow Pages, 71% of consumers reported that they’re more likely to recommend brands to others if they received quick responses from that brand. With social media, you can make that happen. And that’s not all. Not only can you easily connect with customers through social media, but you can also more easily network with other entrepreneurs or small businesses, making it easier to get your name out there.
3. Social Media Marketing Doesn’t Break the Bank
Social media marketing is one of the most cost-effective and efficient ways for businesses to market their brand. Not only is social media widely used by people everywhere, but the most frequently used social media networks are free to use! Sending a tweet or posting photos to your timeline is a 100% free way to further boost your brand for any current customers, or get your name out there for potential customers.
That’s why social media marketing has gained such great popularity in recent years—especially with smaller businesses whose budget might not be as big as larger ones. You can successfully advertise your business without spending lots of money on marketing costs. You’ll only pay if you decide to “boost” your post, or turn it into an advertisement.
4. Social Media is Constantly Accessible to You and Your Customers
Social media platforms are available to you, at the touch of a button, anytime and anywhere—assuming you have an internet connection and a device. With that kind of availability, you can log in and update customers any time that you want. On the flip side of that, customers also have a consistent and easy to way to reach you. People can check in and learn about your business hours, products, or services at any time of the day, no matter where they are in relation to you.
5. Social Media Improves Website Traffic
According to Soho, social signals are one of the top factors when it comes to website rankings in search engines. A great way to get more traffic to your site is to create interesting content for your social media profiles. This can really help to promote your business and drive more traffic to your site. The more people visiting your site, the higher your search engine rank will be. Social media also offers an easier way for customers to share the content you put out there. This will make a huge difference in the number of people that learn about your brand, service, or product!
About U Visibility
U Visibility is a professional SEO company in Connecticut. We help small business owners get more online leads, phone calls, and front page search engine rankings. Our local search engine optimization services focus on growing revenue. If you are a business owner and need more customers, let us handle it.